What Do Bloodstock Agents Do?
Bloodstock agents are equine professionals who buy and sell thoroughbred horses on behalf of their clients in exchange for a commission. Bloodstock agents can specialize in racing stock, breeding stock, or a combination of both areas. Some agents may offer U.S. based services while others have specialty knowledge about thoroughbreds in other major racing areas such as Europe, Australia, and Japan.
On the racing side of the equation, bloodstock agents can specialize even further. While some agents focus on identifying prospects for clients who race what they purchase, they also may work with clients who seek horses that they can resell in a short period of time for a profit, which is known as “pinhooking.” For instance, these clients would purchase a weanling to sell as a yearling, or a yearling to sell as a two-year-old in training.
Bloodstock Agent Duties & Responsibilities
Bloodstock agents have a list of duties that revolve around gaining knowledge about specific horses and bringing buyers and sellers together. Some of their typical duties include:
- Analyzing pedigrees and conformation to assess the value of thoroughbreds being offered for sale, both privately and at public auctions
- Bidding on horses in the auction ring for their clients and may initiate or broker deals for horses being offered privately
- Advising clients on breeding plans for their broodmares; they may facilitate the booking of these mares to stallions that are in high demand
- Appraising horses for insurance purposes or direct their clients to providers of insurance; agents usually receive a commission for the referral, paid to them by the insurance agency
- Extensive traveling to represent their clients at sales across the country and internationally
- Constant networking and building of relationships with industry professionals to maintain and expand their sales business
- Working closely with veterinarians, farriers, and other equine health professionals to evaluate the fitness of individual horses
Bloodstock Agent Salary
Unless under contract to a major player in the thoroughbred industry, bloodstock agents are self-employed and do not earn a set salary. They are compensated for their efforts by a commission on the sale, generally 5%.
Some agents also are kept “on retainer” for a set price and provide advice on a number of horses for a particular buyer or seller. Experienced agents can make $80,000 to well over $100,000 while agents just starting out in the industry can expect to earn a more modest salary in the range of $30,000.
As an agent gains experience and develops more contacts in the industry, their earning potential increases dramatically. As self-employed individuals, bloodstock agents must take into consideration various additional expenses such as paying for their own healthcare insurance, maintaining a business vehicle, and other travel costs such as airfare and hotel stays.
Bloodstock Agent Skills & Competencies
A bloodstock agent should have additional skills to help them excel in their job, such as the following:
- Knowledge: An excellent knowledge of thoroughbred pedigrees, equine anatomy and physiology, industry news, and current market trends.
- Business skills: Strong marketing, sales, and business management skills to be successful in this career.
- Know the rules: Be familiar with the guidelines for the ethical operation of a bloodstock agency; these guidelines were drafted by the Sales Integrity Program.
- Credibility: A bloodstock agent’s success is closely tied to their reputation in the industry, so it is in their best interest to conduct business honestly and in accordance with these guidelines.
A bloodstock agent is typically self-employed, which offers the ability for them to set their own hours. However, their work time will likely be dictated by the schedules and needs of their clients.
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